If you're a B2B company that thinks it is too late to launch a podcast, think again.
Sweet Fish Media's James Carbary says there are huge opportunities for B2B companies to leverage podcasts to drive marketing, sales, and relationships with prospects and customers.
“There are one million podcasts live now. There are 30 million YouTube channels and a ubiquitous number of blogs.
But no company is saying ‘no, we don’t want to do video or we don’t want to do written content’. So, there's so much opportunity left in podcasting”.
Sweet Media Media produces podcasts for B2B and SaaS companies and offers a growing library of business podcasts.