Many B2B SaaS companies are aggressively leveraging content marketing to attract and engage prospects.
One of the ways to generate content is to hire freelancers and contractors.
In this episode of Marketing Spark, Brooklin Nash and I talk about:
- The pros and cons of in-house content marketers and outsourced.
- How to hire contractors and freelancers.
- Gated vs. ungated content, and
- Long-form content vs. short-term.
We also talk about Brooklin's approach to Twitter and how he's increased his follower count to 7,000 from 600 in the past year.