The State of B2B SaaS Marketing with Chris Walker


Chris Walker’s on fire.

He’s a high-profile B2B marketing thought leader.

His LinkedIn posts generate huge engagement.

His agency, Refine Labs, is red-hot.

But here’s the interesting thing: 

Not that long ago, Chris wasn’t the belle of the B2B ball.

Many of his ideas about B2B marketing were dismissed.

Hard to believe, right?

On the Marketing Spark podcast, Chris said:

“For the first five to seven years of my career, everyone thought my marketing ideas were not smart, and they didn’t want me to do the things that I was doing like podcasts. 

They were heavily scrutinized at all the companies that I worked for.”

Chris’ frustration and appetite to do the marketing he wanted led to the creation of Refine Labs. 

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