Don't Let Content Collect Dust. Distribute & Repurpose: Ross Simmonds

ABOUT THIS EPISODE

Many marketers believe that when they hit "publish" on a piece of content, the job is done.

But the reality is it's just beginning.

Ross Simmonds says one of the keys to content marketing success is distribution. Without it, he says all you're doing is building a content library.

In this episode of Marketing Spark, Ross talks about:

- Why so many companies and marketers struggle with content distribution

- How to kick-start a content distribution plan

- How to repurpose content on multiple platforms

- Why it's important to focus on quality, not quantity

- How to create content that's valuable and SEO-friendly.

Hi, it's Mark Evans and you'relistening to marketing spark. When I wrote my first marketing book, someone toldme that writing the book was the easy part. Marketing and distribution for thebiggest challenges. It was a lesson that I painfully discover in many respects thesame rules apply to content marketing. Rating content is easy, relatively speaking.Distribution is hard. If no one consumes your content, it's a lot ofhard work down the drain. Now, if you're looking for an advocate orevangelist for content distribution, it's Ross Simmons, CEO at Foundation Marketing, a contentmarketing agency and Halifax. On linkedin, youtube blogs and podcasts you'll hear Rosspounding the table about content distribution. Welcome to marketing spark. Ross.Thanks for having me, Mark. It's a pleasure to connect. I've beena big fan of the work that you've done for the community over the years, so it's a it's a complete pleasure and I'm looking forward to chatting aboutmy favorite topic today. Well, it's nice talking to a follow Canadian marketer. I read today on Linkedin that you have been named a top one hundredcontent marketer by Buzz Sumo. That is a great recognition. Thank you.Yeah, it's it feels great. I was number three out of a listof a hundred, which feels good. I'm trying to represent for the Canadianmarketers around the world. We got to number three. My next step isto try to get to the the number one spot. So lots more workso to be done, but I'm super thrilled and happy to be on thatlist. Well, I'm sure if there was voting a score of Canadian marketerswould rally behind you. So that's a great accomplishment like that. I appreciateit all right, let's start with the obvious question, the sixty fourzero question. Why do so many companies struggle with content distribution? You would think thatit would be an integral part of an overall content marketing strategy. Yeah,I think the biggest reason is a lot of organizations are fundamentally built internally andhave a content culture that is built internally...

...around the wrong thing. And whatI mean by that is a lot of the organizations, in a lot ofthe companies, the marketing engines, the content engines within these companies there arebuilt around a production mindset and that production mindset is where they believe value isbeing created and delivered on behalf of marketing every time they press published. Sothey're viewing it as a production game when in reality it's a fundamental marketing game, which is you have to market the things that you produce. So,rather than US falling into the trap, as marketers in a lot of companiesdo this, of thinking our job is done when we press published on ablog post, on an Ebook, on a white paper, on a Webinar, on a podcast, on a tweet, on linkedin update, etc. Insteadof thinking that that is when the job is done, we need tobe thinking that is when the job begins. But for many new organizations, theyare tracking and monitoring how many pieces of content did this marketer create,how many pieces did this agency create for us? And they're actually benefiting oraligning their incentives around output rather than the results of the output, which ismore correlated with distribution. So that, I would say, is one ofthe fundamental issues. And then the second one would be that a lot ofpeople just don't understand the importance of distribution at large across all different types ofmetrics. Distribution is important if you're talking about sales, enablement, distribution isimportant if you're talking about social media. Distribution is important if your time aboutcompany culture. Distribution is a key part of every element of marketing, butfor some reason it's often looked at as just a top of funnel, highlevel social media funny thing, but in reality it can touch every element ofthe the marketing engine. In a way, it reminds me of those late nightinfommercials used to see featuring this guy named Ron Popeo, and he hadthis tagline that was set it and forget it, and it I count thoughtI got. A lot of marketers are taking that approach to content. It'sright at and forget it, and that...

...strikes me as really interesting, becauseyou know as a content marketer how much work goes into writing a good pieceof content, the research, the interviews, the writing, the editing, thepolishing, and you finally get it into a place where you've invested somuch time and effort, you hit publisher. is very satisfying and it's almost likeit the the whole thing is half baked. They forget that there's awhole other side of the equation and maybe it has come down to the mentalitythat you talk about but maybe it's that we're just not we're done, we'renot thinking about it, we're not trained properly when it comes to distribution.Yeah, and it does. You do get a nice little dopamine rush whenyou press published, own a piece of content right like you feel good topress publish in that you want that again. So you continue to do it,you continue to press published and continue to do that constantly, with though, recognizing that if you get in the habit of dis pressing publish, eventuallyyou're just going to have a collection of content, a collection of assets.But those pieces aren't serving you when you're not amplifying them, promoting them anddistributing them appropriately. So if you were to develop a content marketing distribution plan, where do you start? Because I think a lot of marketers in theorylike the idea of publishing content and then distributing it and multiple places so youcan expand the size of the audience, but when it comes down to practicalrealities, they're busy, they've got other priorities, they're moving on to thenext project of the next piece of content, so they don't think about Ustri priesand so help them frame the whole distribution plan so they can actually drivemore Uri from the content that they're producing. Yeah, I love this question becauseit starts with the fundamentals and marketing and I think there's a lot ofcontent firms, I think there's a lot of companies, a lot of leadersin the content space that overfocus on content without actually worrying about the marketing side. In the marketing side is where we have to root all of our efforts. So let's go back to fundamentals and marketing. And where does that start? It starts with the people you're trying to serve, in the people you'retrying to connect with. So what I...

...would say you start with is tryingto understand and understand and connect with the people you're trying to reach. You'relooking to get alignment in like the actual product that you have and the customers. So you can go back to fundamentals. Who Do we serve? Who Dowe want to use our product, use our service, etc. Andthen you have to start analyzing and studying them as people and them as professionalsand their needs, their motivations. But I would advise is that you startto look at things like channel user fit and what channel user fit is isit's the idea that different people are going to spend time on different channels.So what you're going to start to do is you're going to navigate and studywhat channels are these users spending time on? And when you identify that, okay, this audience, this target that we're going after, let's see,it's ctos, the CTOS that we're trying to reach or spending time on Linkedin. They're spending time on Reddit, they're spending time on get up, gethave GITHUB, they're spending time in angel lists, they're spending time on HackerNews, all these different sites. You now have channel user fit. Now, once you have that, you have to start looking for content user fit. So how do you do that? You start to look at these channelsand start to study what are the best pieces of content that have been publishedin these channels that these communities and this audience of ctos actually wanted. Andwhen you start to see trends between okay, when we look at this subreddit andwe see a bunch of ctos always talking about this certain subject, thatis an insight. It's an insight into the fact that we can come intothis community with stories about this topic and they're going to resonate with it,and if you can do that consistently, you're going to have what we callcontent market fit. So the research process for a distribution engine start by understandingyour audience better than your competitors, and when you understand your audience better thanyour competitors, you then need to look at what channels they're spending the vastmajority of their time on. Once you have that, you're going to studythe best content on that channels to inform the content you create in the future. But that's not what you're going to kind of call the end of thatprocess. You also need to be looking at whether or not your competitors areusing those channels, because if you find...

...out that your competitors are ignoring achannel that is highly popular with your target audience because they view it as beinga risky channel, then that is something that I believe is a gold minefor any brand to take advantage of. If you see that your audience isspending a bunch of time in a subread it with hundreds of thousands of people, but everybody in your industry is like, Whoa, we're scared of read it, that is your opportunity to be the early adopter into that channel,to capture mind share, to distribute your stories in there, to distribute yourcontent consistently and capture value that your competitors have over looked. So the waythat you can ensure that, when you do go into this channel, somethingthat you're form with is that approach of studying the content that people want onthat channel and then when you get that, when you study that and you knowit, it makes it easier for you to distribute your content in aformat that those people are going to want and it's going to ultimately set youup for success as you distribute your content across multiple channels in the months tocome. I really like that approach because it aligns with my walk before yourun philosophy when it comes to marketing, and a lot of marketers are focusedon tools and technology and tactics and often we don't take a step back andthink about the strategic approach that we should take to anything marking related, includingcontent. And I think what you're saying, and I see this a lot onLinkedin, is the fact that you need to know your customers inside out. You need to know their habits, how they buy what kind of contentthey consume. And if you get that in place then, as you say, it's a lot easier to figure out why I got to distribe my contenthere, here and here, and this is the kind of content that mattersto them. Right. And you've done this well, like you know them, CMOS, like you know that, CEOS like that space is spending timeon Linkedin. So by investing the time up front in understanding that audience andbecoming one with your audience, in many ways, you've been able to successfullydevelop and deliver content just like this podcast...

...on a consistent basis that your audienceloves. It's all about knowing your audience, loving your audience, and I knowthat sounds weird, but you really do have to love them to thatpoint where you know everything about them. The other angle of content distribution thatyou talk a lot about, and I'm I'm it's so important, is theidea of content repurposing and the idea that you create it once and you turnit into multiple things and maybe you can provide some inside and how does thathappen? Walk me through an example of how to turn a single piece ofcontent into a multifaceted asset. This is a great insight for anyone who hasever press published on a piece of content and they were like, this isreally good, but we don't know how to get the maximum amount of valueout of it. So when you press publish on, let's say a blogpost, because that's typically a pretty standard piece of content and a lot oforganizations create, let's say you've created an in depth blog posts that is veryvaluable to your audience in your community, that blog post doesn't live and dieon your blook. You're going to repurpose it. How do you do that? You're going to turn it into a twitter thread. So you're going totake that introduction that you've already created as captivating and you're going to reform atthat to make it in very interesting and unique first tweet that you're going tosend out and then you're going to have multiple tweets underneath it that are goingto break up some of the key points below it. Then at the bottomof that twitter threads you're going to have a link driving back to the originalpost and people can get the full in depth article over there. In additionto that, you're going to take that entire blog post and you're going toturn it into a slide deck, you're going to turn it into a presentation, you're going to bring it as liner, to turn it into something beautiful andyou're going to upload a PF directly into linkedin under their file section.You're going to take that, you're going to do screenshots of every slide andupdated to instagram so you have a carousel that you can republish and share onyour instagram account, and this is again all off of one blog post.You're then going to take some of those screenshots in those visuals and you're goingto upload those individually as assets to twitter and you're going to say here's aconcept, here's an idea, this is...

...a tidbit, and you're going toshare those one offs on your various twitter account. You're also going to takethat same twitter thread that you had and you're going to add a little bitmore meat to it, which is going to get it in between the blogpost in the twitter thread, and you're going to republish that as a longform asset on something like Reddit. You're going to take elements of that RedditPost and you're going to share those little tidbits on Linkedin. As just statusupdates. So you're taking paragraphs after paragraphs at finding the key nugget, findingthe key insight, and you're sharing them as one off updates on Linkedin,on twitter, as different twitter threats, on facebook, and while you're doingall of this, you're keeping an eye on facebook groups to see if anybody'sasking a question so you can go in and start to share some of thosevisuals that you had in your slideshare presentation directly in the comments in a groupthat's targeting your car target audience. So when we talk about creating once andthen repurposing and distributing forever, the opportunity is truly endless. Like today,at in this moment, I can go on twitter and I can do atwitter search for somebody who's talking about Seo, talking about Reddit, talking about excels, talking about the unbundling of Sass, all of these different things, andif I find someone tweeting about those things, I can get into thatconversation, share a screenshot of a graphic, of a visual of a blog postthat I have shared in the past, send it to them and that iscontent repurposing and those people are going to engage with it, they're goingto interact with it. But a lot of people, as we talked aboutearlier, will create a bunch of content, let that content collect dust and thenwonder why they're not able to generate traction and traffic on the back ofit for years, if not decades, to come. But the key isto repurpose it, remix it and revise old content and keep it alive.So I know the reaction of a lot of people. It will be Ross. That sounds amazing and and if you can do that, I mean yourcontent distribution will explode. But the reality is is that you're talking about peoplewho may not have enough time, may not have the tools, may nothave the aptitude or the energy. So how do you drive those kind ofefficiencies? How do you do all the...

...things that you've prescribed in a waythat fits into the amount of time they've got? And there are other marketingpriorities. There's a few ways that you can go about it like I thinkthey're the key is to realize, like this is a job, right,it's a job. It's not just something that you say, I'm going toget an intern to go come in and do content. Just Abu should knowthis is a job. It's ideally someone who has studied distribution, who hasspend time doing distribution, has understood it, can think in a mindset that isdistribution and then they can execute on it. So you can take theapproach where you hire someone that is one hundred percent and opportunity. The otherthing that you could do, if you are strapped for resources and you can'tbring in someone full time, is you have to do a bit of agut check and ask yourself, do we really need to create more content,like, how much content have we already created this year? I fundamentally believethat every year, by about q two in the year, most companies havehave created enough content and they can calm down, they can press pause,they can slow down and they don't need to actually create anything else. Theycan just start distributing the content assets that they've already created. So for someorganizations they need to just do a gut check internally to say do we reallyneed another white paper, do we really need another blog post, and starttaking that time and allocating it to distribution. And then the next option is thatyou bring in experts, you bring in third parties, you bring anorganizations like foundation. Of course, shameless plug, but you bring in organizationswho've specialize in content distribution to actually run your distribution engine on your behalf.In a recent Linkedin Post, I suggested that the next hot marketing job wouldbe the director or VP of content distribution. Thoughts. I love it, andthe reason why is this. We've been preaching for so long at thetop of our lungs every marketer, every guru, every CMO, content isking. Content is king. And guess what? Congratulations, folks, everybodyis listened now. We all get it. We all get this idea that contentis important. We've got the VP...

...of content, we've got the directorof content, all of these roles now exists. But here's the issue.We're investing so heavily in this content that is collecting Dus, as right talkedabout. So we need someone to partner with the person who's leading content toensure that that content has legs. So the VP of content distribution, Ibelieve, is going to be an crucial role, especially when you look atthe narrative in the conversation happening right now around every organization needing to be amedia company. Okay, it's great to be a media company. That wholementality in that thought process is strong. But does everyone remember what the mediacompanies used to have like? Let's go back to the traditional newsletters, likethe newspaper companies. What did they have? They had distribution directly to your doorstep. People had subscriptions that they were willing to pay for where newspapers wouldget dropped off at your door and there would be a hundreds of kids runningaround the city throwing newspapers at your door. There is no better distribution than that. They no longer have that because of the Internet, HMM, andtheir businesses have crumbled. So we can act like media companies where we willcreate great newsletters and great newspapers, great blog post great white papers, butif we don't have a bunch of newspaper runners and carriers to take the assetsthat we are creating an investing it and getting them in front of our people, in front of our audiences, we are going to be just like thenewspaper industry. So yes, I a hundred percent by into the idea thata VP of content distribution should be a role that everyone is thinking about.And if you are not there yet, if today you're listening to this andyou're like, I'm not there yet. Start internally with a medium senior role, right, because that person will grow in your organ they will eventually getthere. But give someone the responsibility of content distribution and it will pay SAmassive dividends, I believe, long term. As someone who delivered newspapers as ayoung boy and actually became became a newspaper reporter for a long time,I love the analogy. I it's something I can totally relate to. Itdoes one of the other angles that you...

...talked about was, I think,was quality over quantity and the idea that we don't have to be we needcontent engines, but we don't necessarily need to be content machines. And youhear a lot these days about the importance of high quality content, and thatis completely subjective, based on the needs and interests of your target audience.The question is, how to companies ensure that they're creating, and I'd sayin quotation marks, high quality or valuable content. Yeah, it starts byagain going back to fundamentals of truly caring and understanding your audience and then knowingwhat their pain points are and only pressing publish on pieces of content that aregoing to solve for those pain problem MPs, those pain points and the issues thatthey are facing on a regular basis. And you have to recognize like weare human and humans are like onions. We have tons of different layers andthat on its own should give you a lot of different angles. Nomatter if you're talking to a CTO, a CFO, a CEO, directormarketing, whatever, you can come at it from a lot of different anglesto solve multiple problems that these people have in your lane and in your option, in that you can essentially help them achieve their dreams, achieve their goals, achieve what they're looking to accomplish. So when you start with those fundamentaldeep understandings of who they are, what they are, what they're looking for, what they want to accomplish, the next step is to kind of seta bit of a bar and I always say like you should strive for contentexcellence, but the best way to achieve content excellence is to actually get databack from your audience around what content did we publish that has been meaningful foryou? You can simply install a variety of different tools today to do abit of an MPs on the content that you're creating, like do you likethis content that we're creating, and you can use that as a measurement tobetter understand are we hitting the mark, like is the content that we're creatingactually lining up with their problems? Have those conversations, have your content marketingteam talk to the people who are reading it and offer them a simple giftcard or offer them something to just pick their brain to get insight into whetheror not the content that you're creating is...

...actually valuable to them. So qualitativeand quantitative analysis of the value of your content is very important, and thenyou can also set some metrics around whether or not your content is better thanthe competitors. And how you do that is purely subjective, but you're goingto look at what exists today, that is trying to answer a question orsolve a problem that your audience has, and then you look at it andyou say, can we be better than this? And if the answer isyes, you can be better than that, you can create something better than that, then go do it, like go create the best resource for thatsubject, but don't make the mistake of just producing it, because there's keywordvolume opportunities. Don't go creating it just because you think you might get afew shares. Go create it because you think you can add more value thanthe other asset that already exists. And when you lean into that mindset andthat approach, typically you're going to come on top. That lends itself intomy next question, which is this strange dance that marketers play with Google andsearch engine optimization. You know, we look at keywords. We we've beena lot of us have been guilty of keywords stuffing and writing to the Algorithmas opposed to writing to the audience. Given that, I'm very interested inyour advice and how content marketer should approach Google and the whole algorithm. Yeah, I think you have to be human first and then robot second. Soyou first start with the focus being I need to solve a certain problem forthe human, the human that's going to Google and typing in a question,the human that's going to Google and asking how to do a certain thing.You start with that and when you can figure out whether or not you cansolve that problem, you then create the most valuable thing in the world thatyou can develop with your resources, your time, etc. Then you viewit from a robot Lens. After you've done the work to create something ofamazing value, you then are going to put it through a lens of thinking, okay, how can I ensure that this is optimized for search? Howcan I ensure that my imagery, that...

...my images that I'm uploading are goingto show up in Google images, that I have charts that are going toshow up in Google images, that these things are going to serve me wellin the years to come? How can I make sure my headline has akeyword, my url has a keyword? There are some standard checklist items thatyou should do just to make sure that you are search friendly without going overthe top to be so search driven that you are no longer human friendly.So you want to lean heavily towards being human friendly first and human centric firstand then robot centric after. But while doing it you're meeting in the middleand you're not going so far to the SEO driven content that you're losing theability to really speak to a human in a human way that ultimately leads tovalue love. That allergy right for humans and then right for robots. Twofinal questions. One is that content marketing has enjoyed what I call a momentof the last nineteen months. As BDB SASS conferences disappeared, content stepped intothe fray. Conferences are coming back. So I'm curious of about two things. One, what are the platforms, are vehicles, the content platforms andvehicles that you think are particularly interesting these days? Maybe platforms and marketers arehaven't embraced completely. And second would be what's your overall take on the contentmarketing landscape moving forward great? So I think there's two channels that marketers aresleeping on a lot and one of them is a bit of a category atlarge and the other is a very specific channel. So the category in particular, I think, our communities, and I think communities are starting to growsignificantly and over the last few months we've seen a surge in communities because morepeople have been behind the desk and not going to conferences and, as such, communities have become more and more important. So when I talk about communities,what is Ross talking about? I'm talking about the online spaces that peopleare gathering who share similar interests. So people today, no matter if we'retalking about Bab marketing, we're talking to...

...be TOC marketing, or we're talkingabout MOM's we're talking about people who love Barbecue, we're talking about Philadelphia Eaglesfans. These people are gathering in communities online to talk about things that they'reinterested in and that they're passionate about. So you can find groups on facebook, groups, on discord groups, on slack groups, on subreddit's of peoplewho are chartered accountants talking about their craft every single day. And to thenormals of the world, the people who are just typically not like thinking likemarketers. That's just a way of life. It's just a way of life tocommunicate with other people who have shared interest. As a marketer, youshould view this as an opportunity right you should be able to say, okay, we're trying to reach chartered accounts and there happens to be a facebook group, there's a slack community and there's a subread at that's tartening these groups.What does that mean? It means that you can go into these communities andyou can see your content. It means you can reach out to the moderatorsof these communities and sponsor posts that are going to go up in them.You means that you can reach out to some of them and potentially, eeven acquire them and acquire these groups where you now own the groups yourself.So that is a massive, massive opportunity that I think a lot of peopleare sleeping on. It's these various niche communities that exist on a wide rangeof different platforms. Now, the other one that I think a lot ofmarketers are sleeping on, but that is a massive opportunity, is tick Tock, and I think that's surprising to folks because they're going to say Ross you'Rand be to be your INS ass. What are you talking about? Ibelieve that where the youth spend time oftentimes results in the biggest insights and trendsof where things are going to go, and one of the biggest insights thatI'm seeing on channels like tick tock is the desire and need for video thatis short, educational, entertaining, educational and valuable, but in a differenttype of format than a lot of us are used to. And I believeif you fast forward twenty five years, you're going to be seeing CMOS ofcompanies who literally learned market on the back of instagram reels, on the backof Tick Tock and on the back of...

...vertical videos. So what does thatmean? It means that all of the marketers of the world should be lookingat it for inspiration. I'm not saying go tomorrow started tick Tock Strategy,but what I am saying is that you should be thinking about the content habitsand behaviors that are shifting and changing, because there's a lot of insight tobe gathered from that. The other question was what's my take on content Markanlandscape? As ALART, I don't think it's slowing down anytime soon. There'snever been a greater time to be a content creator. There's never been abetter time to be a content optimizer, there's never been a better time tobe a content distributor, but there's also never been an easier time to becomeone. And because it's so easy now to create content, because of thesegreat devices that we all have in our hands, because of the decreasing costto Internet, the decreasing cost of technology, the decreasing cost of access, allof these things are making it easier to be a content creator, toeven position yourself as a content creator. It is creating a very competitive environmentwith a lot of noise and the noise is going to get bigger and biggerand bigger, but there's nothing that any of us can do about it.It's just a part of the game and my advice to anyone would be tostay focus, commit to adding value, strive every single day to improve,because the competition is not slowing down and we live in a global world nowmore than ever, where boarders no longer exist and you will be able towork with almost anyone, with almost anyone anywhere. So what's the landscape goingto look like? It's going to continue to be noisy, it's going tocontinue to be bigger and the opportunity is going to continue to be massive forthose who continue to embrace it. Before wrapping up, I want to circleback to your thoughts on content platforms. Earlier this year, late last year, there was a lot of buzz on a lot of hype about clubhouse,and what are your thoughts on audio as...

...a content marketing platform? I thinkthe biggest takeaway from club hosts, the biggest takeaway from a lot of thesenetworks and platforms to show up and sometimes dwindow and don't necessarily take off,is like you can still get a lot of insight into human behavior just bywatching them. Clubhouse took off in an amazing meaningful way, and why itdid that is because people recognize and people enjoy, just like people enjoy podcastaudio engagement. I think audio is a very powerful, powerful communication tool,and the reason is this. When you think about our human habits, oftentimesthe actual hierarchy of the ways in which we consume content start with video.Video content for years has been one of the number one ways in which we'vereceived content. Number two has actually been an audio radio was a massive thing. It's still a massive thing. We listen to radio in the car,we listen to it all over Blah Blah. And then books. As much asI love books, the vast majority of the world actually doesn't like sittingdown and reading a five hundred page book. It's actually not something a lot ofpeople enjoy doing. But we do enjoy audio, we do enjoy video. So when you think about that and you think about what humans actually want, it becomes very crystal clear that video audio are very, very engaging andvaluable assets and I think the platforms that exist in leverage them are going tobe able to generate a lot of results. But more than anything. I alsothink those creators who invest in those platforms are going to be able togenerate a lot of results too. And here's the other piece. I thinkwe're only at sixty percent of the global population being online today. So ifyou have audio content, if you have video content, even if you havewritten content, and you fast forward when the next ten percent, the nexttwenty percent, of the world gets online and you've created that content, itstarts to be translated because there's AI that allows it to happen. Your contentis going to have a massive impact on...

...culture because people want video, peoplewant audio, and if you can deliver it to them in a way thatis scalable and valuable, you're going to win. Thanks for all the greatinsight. As a marketer who spends a lot of time focused on content,you certainly give me a lot to think about it. I thinks a lotof marketers who are trying to leverage content, there's new approaches, new ideas,new tools that they can certainly embrace going forward. Final question. Wherecan people learn more about you and foundation marketing? Yeah, so I'm onall your favorite social media platforms. I would love to connect with you ifyou're on Linkedin. Send me a connection. Let me know that you heard meon the podcast with mark. I would love to connect with you overthere, but you can also learn more about foundation at Foundation Inc, DOCCO or myself. I'm at the coolest school on all of your favorite twittersand linkedin platforms. My pro tip is don't create your twitter hander when you'rein university. It will stick with you for life. I've got it,I'm embracing it and, yeah, I'd love to connect with folks on everyother networker platform that you're on. Thanks for listening to another episode of marketingspark. If you enjoyed the conversation, leave a review, subscribe by Apple, podcast, spotify or your favorite podcast APP and, of course, shareof by social media. To learn more about how I help bb SASS companiesas a fractional smoshould you advisor and coach? Send an email to mark a marketingspark, doc cop or connect with me on Linkedin. I'll talk toyou next time.

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