The "One Big Thing" Formula for B2B SaaS Marketing Success


The biggest marketing challenge for many companies simply getting started.

There are so many options that it’s almost paralysis by analysis.

In many cases, companies do too much.

They believe that more channels or campaigns equal more success.

It’s better to focus on doing a small number of things really well.

Pick a channel and run hard with it.

A key part of Jordan Behan ’s approach to getting started with marketing is: One Big Thing.

Pick a marketing tactic like an eBook, Webinar, video, or course to stand out.

I like the idea of One Big Thing because it establishes realistic expectations, structure, and focus.

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