Marketing Spark: A Micro-Podcast (15 Minutes or Less)

ABOUT THIS EPISODE

Welcome to the first episode of Marketing Spark, a podcast that delivers insight, tools, and tips about marketing....in less than 15 minutes.

Why only 15 minutes?

I'm a big advocate for micro-marketing: marketing that quickly delivers insight and information. It's micro-podcasts, 30-second videos, and 200-word LinkedIn posts. 

Marketing Spark will feature marketers and entrepreneurs in the trenches, who will talk about their successes and failures.

Here's where you can more on the back story of starting this podcast.

If you have questions, ideas for guests, or looking for help with B2B marketing, let's connect. Contact me or send a message via LinkedIn.

Welcome to the first episode of marketingspark, a podcast delivered in small doses that puts the spotlight on insite tipsand stories from marketers and entrepreneurs in the trenches. By small doses, it'sconversations that are fifteen minutes or less. It's content that is easy to consumeand user friendly. Think of it as a snack rather than a meal.This format embraces the concept of micro marketing, marketing designed to quickly deliver value.It's Mani podcasts, thirty second videos, blog posts less than two hundred wordsand super short and sweet social media updates. Now, today, peopleare multitasking, they're scanning, not reading, and they're doing more with less.They want to consume content, but there's simply not enough time in theday, and that's the beauty of micro marketing. Less is more. Onmarketing spark, you'll hear from marketers on...

...how they're operating amid challenging times.What are the tools, channels and approaches that are using to engage and attractcustomers? Would have been their most successful campaigns and what did they learn fromtheir failures? As for why I have jumped on the podcast bandwagon, well, here's the backstory. I lost my job as the VP marketing of aSASS company in late April, not exactly the best time to be out ofwork. Now, of the blue, I got a message on Linkedin froman Australian digital marketer, Jamie Stenhouse. We had a good chat about aunique and low cost model that he uses to do sales outreach for his digitalmarketing agency and as we were wrapping up the call, Jamie gave me somegreat advice. If you're looking for business, simply reach out to all your firstconnections on Linkedin. These are people, he said, that I knew,so it made sense to see if there's any value of my connections.So that's what I did. I wanted to connect with people, learn anddo research on how I could relaunch my...

...marketing consultancy in the midst of aglobal pandemic. I've talked to dozens of people, entrepreneurs, marketers, consultantsand investors, and, to be honest, it felt like going to marketing school. I could ask questions about anything and along the way I realized thatthese conversations would be great material for a podcast, but I've never created apodcast. As a writer and journalist. Blogging has always been my thing,so to test the waters, I posted my podcast plans on linked in andasked if people would be interested in participating, and the response was overwhelming. SoI guess I'm now part of the podcast community. I hope that you'lljoin me on this journey by subscribing a marketing spark by your favorite podcast platform. If you have ideas for topics or suggestions for guests, send an emailto mark and Mark Evans dots a.

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