Marketing Spark: A Micro-Podcast (15 Minutes or Less)

ABOUT THIS EPISODE

Welcome to the first episode of Marketing Spark, a podcast that delivers insight, tools, and tips about marketing....in less than 15 minutes.

Why only 15 minutes?

I'm a big advocate for micro-marketing: marketing that quickly delivers insight and information. It's micro-podcasts, 30-second videos, and 200-word LinkedIn posts. 

Marketing Spark will feature marketers and entrepreneurs in the trenches, who will talk about their successes and failures.

Here's where you can more on the back story of starting this podcast.

If you have questions, ideas for guests, or looking for help with B2B marketing, let's connect. Contact me or send a message via LinkedIn.

Welcome to the first episode of marketing spark, a podcast delivered in small doses that puts the spotlight on insite tips and stories from marketers and entrepreneurs in the trenches. By small doses, it's conversations that are fifteen minutes or less. It's content that is easy to consume and user friendly. Think of it as a snack rather than a meal. This format embraces the concept of micro marketing, marketing designed to quickly deliver value. It's Mani podcasts, thirty second videos, blog posts less than two hundred words and super short and sweet social media updates. Now, today, people are multitasking, they're scanning, not reading, and they're doing more with less. They want to consume content, but there's simply not enough time in the day, and that's the beauty of micro marketing. Less is more. On marketing spark, you'll hear from marketers on...

...how they're operating amid challenging times. What are the tools, channels and approaches that are using to engage and attract customers? Would have been their most successful campaigns and what did they learn from their failures? As for why I have jumped on the podcast bandwagon, well, here's the backstory. I lost my job as the VP marketing of a SASS company in late April, not exactly the best time to be out of work. Now, of the blue, I got a message on Linkedin from an Australian digital marketer, Jamie Stenhouse. We had a good chat about a unique and low cost model that he uses to do sales outreach for his digital marketing agency and as we were wrapping up the call, Jamie gave me some great advice. If you're looking for business, simply reach out to all your first connections on Linkedin. These are people, he said, that I knew, so it made sense to see if there's any value of my connections. So that's what I did. I wanted to connect with people, learn and do research on how I could relaunch my...

...marketing consultancy in the midst of a global pandemic. I've talked to dozens of people, entrepreneurs, marketers, consultants and investors, and, to be honest, it felt like going to marketing school. I could ask questions about anything and along the way I realized that these conversations would be great material for a podcast, but I've never created a podcast. As a writer and journalist. Blogging has always been my thing, so to test the waters, I posted my podcast plans on linked in and asked if people would be interested in participating, and the response was overwhelming. So I guess I'm now part of the podcast community. I hope that you'll join me on this journey by subscribing a marketing spark by your favorite podcast platform. If you have ideas for topics or suggestions for guests, send an email to mark and Mark Evans dots a.

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